{"id":42271,"title":"Sustainability matters","description":"We are using a clothing supplier that makes products from natural materials like organic cotton, in factories powered by renewable energy, as part of a circular supply chain.","content":"

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When we decided to set up a clothing brand, we knew it had to have sustainability at the forefront and were particularly wary about greenwashing. Transparency will always be a key tenet of Go Well as a brand.<\/em><\/p>

Al did a bunch of research and was pretty excited to find Teemill, a UK-based clothing manufacturer that has created an epic circular supply chain. This means making products from natural materials like organic cotton, in factories powered by renewable energy. It also means creating products that are designed from the start to be sent back and remade into new ones once they\u2019re worn out, keeping materials out of landfill and in the loop.<\/span><\/p>

Ever the sceptic, Al went went hunting for some third-party confirmation of Teemill\u2019s sustainability pledges. Fortunately, her mind was quickly made up by a comprehensive case study<\/u><\/a> conducted by the Ellen McArthur Foundation in 2019 which backed up Teemill\u2019s claims. And so it was official\u2026we had found our sustainable supplier!<\/strong><\/p>

Through Teemill, we can promise that our clothes are:<\/p>

Zero waste \u267b\ufe0f<\/h3>

2 million tonnes of textile waste <\/span><\/strong>is produced every year. <\/span>40% of all clothing production never utilised.<\/span><\/p>

We <\/span>print on demand<\/span><\/strong>, which means products are printed in the seconds after an order is placed. This means we can cut down overproduction and waste and only make what people need when they need it.<\/span><\/p>

Wastewater from dyehouse effluent is a major source of pollution in the clothing industry. Where our products are dyed, the <\/span>water is recovered, cleaned and recirculated<\/span><\/strong>.<\/span><\/p>

At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally <\/span>clean enough to drink<\/span><\/strong>. Once it has been cleaned, it is then used at the input for the next batch. It is a closed loop system.<\/span><\/p>

Natural and organic \ud83c\udf31<\/h3>

Our products are made from organic cotton<\/strong>. Each item is designed to be sent back when worn out, and new products are made from the material that's recovered.<\/p>

Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of more toxic pesticides and fertilisers, co-planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity <\/strong>and leads to the extra soft feel <\/strong>of our organic cotton clothing.<\/p>

Fewer inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.<\/p>

Renewably powered \u2600\ufe0f<\/h3>

Clean, renewable energy is a vital tool to reduce the worst effects of climate change. Throughout our circular supply chain, renewable energy is used. Our manufacturing operations run on solar power and, in India, the factory owns two wind farms and a 150kw PV array.<\/span> Renewable energy is affordable, reliable and something we are committed to using.<\/span><\/strong><\/p>

Plastic-free \ud83d\udc99<\/h3>

By 2050 there will be more plastic in the ocean than fish. This is bad. Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper. Big orders come in cardboard boxes, with paper-based tape.<\/p>

  • Plants, not plastic<\/p><\/li>

  • Reuse the packaging or colour it in<\/p><\/li>

  • Recycled material stickers<\/p><\/li><\/ul>

    <\/p>

    If you\u2019ve read this far, we appreciate you a lot<\/strong>. Keep your eyes peeled for more sustainability updates and initiatives as we grow!<\/p>

    Big love<\/p>

    Tom, Al & Lucci x<\/p>

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